Coca Cola Product Recall

Coke recalls controversial water

Coca-Cola is to recall all bottles of its Dasani water in the UK, after levels of bromate were found to exceed legal levels.

The recall is an embarrassment for the drinks giant, which has faced criticism for selling what is treated and purified tap water.
Coca-Cola said it had consulted the Food Standards Agency, which agreed there were no immediate safety fears.
The recall of about 500,000 bottles is expected to be completed in 24 hours.

It's now going to be next to impossible for Coke to relaunch Dasani in the UK

Allyson Stewart-Allen, International Marketing Partners

Coca-Cola produces Dasani from mains water at a factory in Sidcup, Kent.
The company says Dasani - recently launched in the UK - is "as pure as bottled water gets" thanks to a "highly sophisticated purification process".
Coca-Cola said the recall was a precaution.
One marketing expert said it could be costly.
"It's now going to be next to impossible for Coke to relaunch Dasani in the UK," said Allyson Stewart-Allen of International Marketing Partners.
"This is very surprising for a company as careful and deliberate as Coca-Cola, and a blow to the trust they're aiming to build with consumers as well as their strategy to diversify into drinks that can't be linked to obesity, such as water."